The benefit of building an employee brand promise is that you can use it in your recruitment efforts and use it to create a win-win relationship with employees. The key components of an employee brand promise are construction, experience, and communication.
From a generational perspective, your employee brand promise is only valuable if your organization and managers live up to the promise. To be able to do so, we recommend you design and execute programs that demonstrate the characteristics of organizational engagement – transparent, responsive and partnering.

n-gen will partner with your organization to evaluate your existing brand message, create a selection of employee brand promise (slogan and supporting messages) to be evaluated and tested with your target audience and a final report that include recommendations for executing and supporting your brand promise throughout the employee life-cycle.  


Our employee brand promise consulting package includes two or three elements:

1. Content Analysis & Review of Existing Processes

Objective: To assess & evaluate existing branding messages to identify gaps, establish success metrics and provide recommendations

2. Facilitated meeting / workshop

Objective: To provide insights and expertise on how to layer on a generational perspective to an employee brand promise; identify key messages and prepare participants to implement recommendations

3. Final Report

Objective: To provide recommendations (strategies and tactics) for how to demonstrate organizational engagement in the communication and execution of your employee brand promise. If recommendations are implemented by n-gen, we provide a final report on the implementation & success metrics

Note: A focus on creating employee branding for a specific generation (i.e Gen Ys on campus) is available

Consulting Packages

Consulting - Orientation

Consulting - Recruitment

Consulting - Employee Branding