Building An Employer Brand that Engages Employees

Whether it is formalized or not, your organization has an employee brand promise that you must deliver on.  Your promise is a blend of your organizational values and the total rewards you offer employees.  How you communicate and execute your brand promise impacts your ability to recruit, retain and engage employees.  It is important that there be consistency across your organization to ensure all employees have the same experiences.

This workshop helps HR leaders identify, create and communicate an employee brand promise that engages all employee groups and is aligned to the current organizational culture. We explore the key messages that resonate with all four generations of employees and how to construct a targeted brand promise.  Participants complete an employee brand promise exercise and leave with action plans for implementation.

Audience: HR leaders
Length: Half or full day workshop; 60-90 minute presentation

  • Components of an employee brand promise (EBP)
  • Constructing your EBP – what should be included
  • Key messages that resonate with all four generations
  • Building a communication plan
  • Engaging managers as champions of implementation
  • Executing on your promise – link to all HR practice areas
  • Evaluating your ability to deliver on your promise

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