Read our National Gen Z Survey: Gen Z: A Generation To Look Up To

General Information

Canada’s first national survey about Generation Z (born 1996-2012)
First time this generation’s values, expectations, and motivators have been explored
The data is rich and insightful
The survey covers four categories: work & career expectations, technology, education & learning, and lifestyle
The survey results are important for a broad range of industries, including educational institutions, government, private sector organizations, start-ups, and not-for-profit organizations
Understanding those in Gen Z and how to tap into their values, expectations, and motivations will have implications on organizational strategy, talent management, recruitment, retention, leadership practices, sales, and customer service

Study metrics

Study was done by Environics Analytics for n-gen People Performance
Data was analyzed and compared across several metrics, including gender, and teen Gen Zs (14-17 years old) compared to adult Gen Zs (18-21 years old)
There was very little variance across metrics, revealing a clear consensus in the data
Data was collected from 600 people in Generation Z across Canada, representative of all provinces and both official languages
All respondents were born after 1996
Ninety-four percent are full-time students; 6 percent are part-time students
Twenty-two percent are employed full time, and 35 percent work part-time
An equal number of men and women completed the survey and 1 percent represented all other genders

Study Highlights

Generation Z is loyal and values security in the workplace
Generation Z workers have traditional values
Generation Z is balanced, realistic, and optimistic
To attract Gen Z talent, employers must understand this generation’s need for stability

About n-gen People Performance

n-gen is one of Canada’s leading generational research specialists
For more than 15 years, n-gen has been a well-known, highly regarded training and consultancy firm that’s helped countless businesses with recruiting, retaining, and engaging a multigenerational workforce, change and performance management, workshops, keynote presentations, and more
n-gen has an unparalleled understanding of each generation and its impact on the workplace
n-gen has worked with 18 of the top fortune 500 companies
More than 60,000 people globally have experienced an n-gen workshop or presentation

To receive a copy of the study please email info@ngenperformance.com.

Call: 416-362-7564 or Use Our Contact Form