Read our National Gen Z Survey: Gen Z: A Generation To Look Up To
To receive a copy of the study please email info@ngenperformance.com.
General Information
- Canada’s first national survey about Generation Z (born 1996-2012)
- First time this generation’s values, expectations, and motivators have been explored
- The data is rich and insightful
- The survey covers four categories: work & career expectations, technology, education & learning, and lifestyle
- The survey results are important for a broad range of industries, including educational institutions, government, private sector organizations, start-ups, and not-for-profit organizations
- Understanding those in Gen Z and how to tap into their values, expectations, and motivations will have implications on organizational strategy, talent management, recruitment, retention, leadership practices, sales, and customer service
Study metrics
- Study was done by Environics Analytics for n-gen People Performance
- Data was analyzed and compared across several metrics, including gender, and teen Gen Zs (14-17 years old) compared to adult Gen Zs (18-21 years old)
- There was very little variance across metrics, revealing a clear consensus in the data
- Data was collected from 600 people in Generation Z across Canada, representative of all provinces and both official languages
- All respondents were born after 1996
- Ninety-four percent are full-time students; 6 percent are part-time students
- Twenty-two percent are employed full time, and 35 percent work part-time
- An equal number of men and women completed the survey and 1 percent represented all other genders
Study Highlights
- Generation Z is loyal and values security in the workplace
- Generation Z workers have traditional values
- Generation Z is balanced, realistic, and optimistic
- To attract Gen Z talent, employers must understand this generation’s need for stability
About n-gen People Performance
- n-gen is one of Canada’s leading generational research specialists
- For more than 15 years, n-gen has been a well-known, highly regarded training and consultancy firm that’s helped countless businesses with recruiting, retaining, and engaging a multigenerational workforce, change and performance management, workshops, keynote presentations, and more
- n-gen has an unparalleled understanding of each generation and its impact on the workplace
- n-gen has worked with 18 of the top fortune 500 companies
- More than 60,000 people globally have experienced an n-gen workshop or presentation
To receive a copy of the study please email info@ngenperformance.com.
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