{"id":2510,"date":"2017-10-19T10:42:11","date_gmt":"2017-10-19T14:42:11","guid":{"rendered":"http:\/\/www.ngenperformance.com\/?p=2510"},"modified":"2017-11-03T10:25:15","modified_gmt":"2017-11-03T14:25:15","slug":"the-fifth-generation-gen-zs-expectations-of-work","status":"publish","type":"post","link":"https:\/\/www.ngenperformance.com\/?p=2510","title":{"rendered":"The Fifth Generation – Gen Z\u2019s Expectations of Work"},"content":{"rendered":"

After researching generational identities, motivators and expectations for 15 years, it is exciting to have completed Canada\u2019s first national survey on Gen Z.\u00a0 They are the newest generation (our fifth generation in the workplace) and they are an interesting and intriguing cohort. Over the past couple of weeks I have been sharing the results from our research and whitepaper with our clients. If you\u2019re interested in learning more, please reach out<\/a>. In the next few blog posts, I will be sharing some key insights and data, which highlight Gen Z\u2019s unique perspectives on life, work, and learning.<\/p>\n

What Generation Z Expects from the Workplace<\/h2>\n

Much has been written about Millennials, and with good reason, since this cohort is currently the largest generation in the workforce and is changing the very nature of work. However, there is a new generation that is going to require our attention – members of Gen Z (those born between 1996 and 2012) are graduating post secondary school and are now entering the working world. The oldest members of this cohort are reaching their early twenties. While 94% of our survey respondents were students, it obviously won\u2019t be that way for long. Members of this generation are planning for and launching their careers and, like every generation before them, they are bringing their own viewpoints, experiences, and expectations along with them into our organizations.<\/p>\n

We collected data from 600 Gen Zs across Canada. An equal number of men and women completed the survey and 1 percent identified as all other genders. Based on our survey responses, we were able to get a clear understanding of Gen Z and how to tap into their values, expectations, and motivations.<\/p>\n

Gen Z: Loyalty is Back<\/h3>\n

In our first book, Loyalty Unplugged: How to Get, Keep & Grow All Four Generations<\/em><\/a>, we explored how generational identities and differences impact employee behaviours, including loyalty. The good news for organizations, HR, and leaders is that Gen Z cares about loyalty<\/strong>.<\/p>\n

This is a big shift which will have a profound impact on recruitment and retention efforts. The data suggests that Gen Zs want to work for an employer for the long term. They want work that is secure, and they don\u2019t believe they need to work for several different companies to be successful.<\/p>\n

This generation is pragmatic and realistic about what they need to do to get ahead. They grew up during the last recession and witnessed the impact of the housing crisis, the demise of long-standing institutions, and the collapse of economies. For this reason, many members of this cohort crave stability and are willing to do what it takes to receive it.<\/p>\n