Tag Archives: customers

Attracting Gen Y clients – Is it Worth the Effort?

This week I presented to a group of sales people in the financial sector on how to layer on a generational perspective to the sales process.  We discussed ways in which sales people could and should adjust their selling techniques … Continue reading →

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Engaging Gen Y Customers

Attracting Gen Ys to Your Brand A few weeks ago I worked with a client to explore how their business and current product offering could be modified and enhanced to better attract and engage Gen Y customers.  For this organization, … Continue reading →

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Effectively selling to Multigenerational Customers: What do Gen Ys expect?

Understanding Your Audience There are many differences between the generations, both in their values and expectations as well as in the lifestyles that they prefer to live. This can be a challenge when you are attempting to sell a product … Continue reading →

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