Category: Millennials

Attracting Gen Y clients – Is it Worth the Effort?

This week I presented to a group of sales people in the financial sector on how to layer on a generational perspective to the sales process.  We discussed ways in which sales people could and should adjust their selling techniques … Continue reading →

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The 5th Generation: Who will follow the Gen Ys?

What Generation Comes After Gen Y? Generation Y, often referred to in the media as Millennials are currently between 14-33 years old. While there are no conclusive dates for when the generation starts and ends, most researchers use birth years … Continue reading →

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Is it Life-stages or Generational Differences?

Do Different Generations Turn Into Each Other? Recently I was at a session where the age-old question arose. Isn’t what n-gen’s describes as generational values, behaviours and expectations just a function of age? In other words, “when I was 20 … Continue reading →

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What If We Can’t Ignore Gen Ys Anymore?

Can We Still Discount Gen Ys? Earlier this week, the province of New Brunswick elected the youngest premier in Canadian history. At 32 years old, premier Brian Gallant falls into the Gen Y cohort.  As with any generation, 3-4 years … Continue reading →

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Generational cohorts are who they are, all around the world

What Are Different Generations Like in Different Countries? In a majority of sessions, a participant will ask the question as to relationship between cultures and generations, wondering if the n-gen perspective is North American focused. Does it apply to other … Continue reading →

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Engaging Gen Y Customers

Attracting Gen Ys to Your Brand A few weeks ago I worked with a client to explore how their business and current product offering could be modified and enhanced to better attract and engage Gen Y customers.  For this organization, … Continue reading →

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The Risks of High Youth Unemployment

How High Youth Unemployment Affects Organizations In many regions of the country, there are high levels of youth unemployment. In 2012, the unemployment rate for youth between 15 and 24 was 14.3 per cent, according to Statistics Canada. In Ontario, … Continue reading →

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Effectively selling to Multigenerational Customers: What do Gen Ys expect?

Understanding Your Audience There are many differences between the generations, both in their values and expectations as well as in the lifestyles that they prefer to live. This can be a challenge when you are attempting to sell a product … Continue reading →

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Why Companies Aren’t Hiring Recent College & University Graduates

What Organizations are Looking for in New Gen Y Employees When it comes to hiring new employees, many organizations spend a great deal of time and effort recruiting on campuses and at job fairs. Many job postings clearly state that … Continue reading →

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Changing a Traditionalist Work Culture into one that Attracts Gen Ys

Creating a Work Environment that Attracts Gen Ys About 24% of the Canadian workforce is made up Gen Ys. By 2028 (just 14 years from now) it’s predicted that this cohort will make up 75% of the workforce in Canada. However, … Continue reading →

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